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Shaftel Diamond Co

WELCOME TO SHAFTEL DIAMOND’S FINE JEWELRY BLOG

Welcome to Shaftel Diamond’s latest resource for those in search of fine jewelry for those special life occasions. Over the past three decades, Shaftel Diamond’s beautifully crafted jewelry has become renown throughout the Houston, TX area. We realize the momentous symbolism in selecting the perfect piece of jewelry that preserves that special memory and take […]

two engagement rings with the words true or false

CUSTOM JEWELRY DOESN’T HAVE TO COST A FORTUNE

True or False? Custom jewelry is always more expensive than the options already in the store? False! How, you are thinking.  Well, a few different factors come into play.   FINE JEWELRY MARKUPS First, the supply chain.  When jewelry is produced in large quantities, those pieces are typically sent out to stores who place a […]

a woman in a black dress with jewelry

SHAFTEL FEATURED IN THE RETAIL JEWELER MAGAZINE

Anyone who knows us or has spent time browsing our showroom has a good idea of how much we love precious colored gemstones.  I suppose our love for color has caught the attention of others and we are very excited (and a bit flattered) to be featured in the current issue of The Retail Jeweler Magazine where we were interviewed […]

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